Based in Helsinki 🇫🇮 ‍ ‍

I’m Livia, a design partner from strategy to delivery.

Experienced product leader with a proven track helping startup and scaled teams shape strategy into consumer experiences and business platforms from 0→1→10M+

Work

STARTUP ‍

ENTERPRISE ‍ ‍

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CONSULTING‍

15+ years of product design across every stage of growth. Idea Validation → Product-Market Fit → Global Scale

I've built a career across consulting, startup and tech enterprise, shaping ideas into B2C and B2B products from 0-to-1, and helping scale businesses to millions globally.
Over the years I've designed consumer experiences, business platforms, and tooling, across industries like Martech, Logistics, Ecommerce, Retail, Energy, Telecom, Media.

I’ve served as a team lead for small design and product teams as a player-coach. Beyond leading product strategy, discovery, product definition and design execution, I establish practices, improve ways of working, and coach designers.

As a designer who has also operated as PM, I enjoy shaping product and roadmap. I gravitate towards work that requires strong skill in product thinking, cross-functional collaboration, and hands-on design craft.
I'm known for pushing clarity and quality, as I drive initiatives and unblock teams to make progress with confidence and meaningful outcomes.

Based on my experience, I know building product is compromise work. But I don’t believe in rushing quality, and I believe successful products sit at the sweet spot where business & customer value meet. Seek real problems to solve, and offer solutions that not only work, but also delight. This is my work philosophy. What’s yours?

Keep scrolling for a glimpse what’s like to work together

Why a designer like me

You’re doing something new

The path isn't obvious, competing ideas, unknowns. The team needs to build with confidence. From ambiguity to features and 0-to-1 launches, I’ve shaped roadmaps and products, collaborated across functions (executive leadership, engineering, operations, marketing, legal) from discovery all the way to go-to-market.

You’re scaling a product

Growth creates complexity, and competing priorities. The team needs to improve today's experience while also building that products that will drive growth tomorrow.
I’ve taken teams to make progress on both, by delivering incremental quick wins and giving concrete shape to strategic bets.

You’re moving fast with AI

Everyone is navigating a big technology shift. Some teams are focusing more on what’s cool and impressive, than what’s valuable. It’s important to think in systems and design thoughtfully, connect AI prototypes to key answers: what’s the purpose, what is being validated, who does it help, what are the business outcomes.

You’re seeking a partner

Sometimes teams need support shaping a product or process, other times it’s about getting aligned to make progress, or improving the ways of working.
I’ve helped teams with both what to build & how to build, and I enjoy stepping in wherever I can help everyone succeed together.

How I think and operate

Leadership approach

My mission is to help teams make better decisions to build the right thing and built it well. As a player-coach, I lead and execute. Some of my key leadership principles are:

✦ Increase clarity and focus as much as possible
✦ Involve people earlier than later
✦ Take work seriously & have fun at the same time

Perspective on AI

I believe design matters now more than ever, as a practice of intentionality in a world moving fast.
Building became effortless, but AI prototypes aren't the product; they're questions made tangible faster. Product success still comes from understanding problems & solving them better than anyone. That's design. Cheers to thoughtful product design together with AI!

Ways of Working

Trust, ownership, autonomy, co-creation, cross-functional collaboration are my fundamentals.
I do my best work in environments where smart and humble people are gathering with ambition to create meaningful things, in a culture that cares about quality, and supports teams to experiment, break things & learn in order to succeed.

What recent collaborators are saying

  • A standout moment for me was in prioritization sessions: Livia highlighted onboarding notifications were more critical (for discoverability) versus more payment methods, since the product wasn’t yet gaining visibility with users. Her perspective shifted our priorities, and led to better product adoption.

    Fazle Rabby
    Engineering Manager

  • Livia's consumer-facing designs were pivotal to Wolt's vision of becoming an "everything app". Her work played a critical role leveraging our logistics platform to expand our offering, contributing directly to our product expansion strategy.

    Yatir Kaaren
    Director of Product Design

  • We worked on a project and I could see her huge ownership to drive things forwards with a proactive grip, communicate with and involve relevant stakeholders, take feedback and input from others objectively.

    Antti Sinisalo
    Staff Product Designer

  • Livia has contributed greatly to the constant evolution of our products. Especially one consumer feature and one internal tool have provided tremendous business impact.

    Lauri Mikkola
    Strategy & Business ops

  • She pushes the team to do less but better. Livia always strives to understand the use cases and users deeply, and always calls into question what is the correct scope.

    Kristian Sjölund
    Head of Engineering