‍ ‍Based in Helsinki 🇫🇮 ‍ ‍

I’m Livia, a Design partner
from strategy to execution.

I help you move from “it’s complex…” and “what if…”
→ to products people are happy to pay for.

I led Design 0→1→Millions solving product and operational challenges in B2C & B2B for Wolt/DoorDash.
15+ years with global brands at every stage of growth: Idea validation → Product-Market Fit → Scaling

My work combines 3 superpowers: product thinking, strategic design and craft

STARTUP ‍

ENTERPRISE ‍ ‍

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CONSULTING‍

What’s like working with me

  • A standout moment for me was in prioritisations: Livia highlighted onboarding notifications were more critical (for discoverability) versus more payment methods, since the product wasn’t yet gaining visibility with users. Her perspective shifted our priorities, and led to better product adoption.

    Fazle Rabby
    Engineering Lead

  • Livia's consumer-facing designs were pivotal to Wolt's vision of becoming an "everything app". Her work played a critical role leveraging our logistics platform to expand our offering, contributing directly to our product expansion strategy.

    Yatir Kaaren
    Design Director, Consumer

  • We worked on a project and I could see her huge ownership to drive things forwards with a proactive grip, communicate with and involve relevant stakeholders, take feedback and input from others objectively.

    Antti Sinisalo
    Staff Product Designer

  • Livia has contributed greatly to the constant evolution of our products. Especially one consumer product and one internal tool have provided tremendous business impact.

    Lauri Mikkola
    Strategy & Business ops

  • She pushes the team to do less but better. Livia always strives to understand the use cases and users deeply, and always calls into question what is the correct scope.

    Kristian Sjölund
    Head of Engineering

How I may
help

You are Building 0-to-1

Building product is messy.
Competing ideas, the path isn't obvious, unknowns. The team is under pressure to make progress in the right direction.

You are Scaling product

Product growth brings complexity.
Silos, competing priorities, disconnected features. The team needs to improve what exists, and build the vision at the same time.

→ You need Judgment

I deliver systems thinking, thoughtful design and 15 years of expertiseto AI experiments through key lenses: customer value, UX quality, business goal and hypothesis.

→ You need a Player-Coach

I raise design positioning to deliver design-led strategic initiatives and business impact. I lead teams to make better product decisions, I plan/manage milestones, coach designers, and I personally execute work.

You’re moving fast with AI

Automation also creates noise.
More shipping, less collaborative thinking. The team needs to discern true value, while finding new ways to work together.

→ You need Clarity

I clear ambiguity to deliver direction and execution in Discovery, Development, GTM.
I help the team see what matters, I prioritise, shape decisions, remove bottlenecks.

→ You need Coherence

I smooth complexity to deliver elevated UX, new customer value, more operational efficiency, revenue growth. I audit, close gaps, ship quick wins; shape big bets.

Where you
may need help

Your design team is growing

Bigger roadmap, more headcount.
People work increasingly in silos, and need to be more intentional to stay aligned with other functions, business and operations.

I’m seeing AI help people ship software fast.
In my experience, business impact actually comes from something else than speed.

I believe shipping prototypes as products is not the biggest value AI unlocks for product teams.

Roles are blurring. Everyone is making ideas tangible fast.
I’m less interested in using AI to merge PRs, I’m more interested in
helping my team cut through the noise, and ensure we’re avoiding mixed signals and making better product decisions.
→AI prototyping as alignment tools, not ready-to-ship.

I believe successful products understand people better and solve their problems better, not faster.

When software is abundant, trust and distribution become key.
There’s only so much you can get wrong, before losing the customer.
Product risk isn’t tied anymore to cost or time to ship, but shipping right.
→ AI prototyping to de-risk, validate value propositions more reliably.

I'm known for creating clarity and pushing for quality.
How I got here…

I come from a background in Design first, then Business Innovation and Management. I've built a career over 15 years designing for growth, brand experiences, 0-1 products. I’ve worked in multiple industries across startup, high-growth teams, global enterprise. First as a consultant, then a contractor, and finally in-house during the last 5 years.

Since 2025 I operate as a player-coach design leader for small product/design teams. I raise team impact by increasing business alignment, and cross-functional collaboration. I elevate team output by coaching design craft and product thinking.


In my experience, success is at the sweet spot where business & customer value meet.
I’ve learned that building product is compromise work while moving fast.
My job is to protect quality, and focus on the right problems & right solutions: the ones which are profitable for the business, helpful‍‍ and ‍delightful‍ for customers.