I’m Livia, a design partner in product strategy and execution.
I led design 0→1→Millions on complex product & operations for DoorDash in Europe, Asia.
Today I help growing companies scale products and launch new businesses translating “What if?” and “How should it work?” into experiences people are happy to pay.
I spent over 15 years in every environment including agency, startup, hypergrowth, global tech designing thru every stage of growth MVP→PMF→scale within B2C and B2B ecosystems.
Selected work
2025—2026
2021—2025
2014—2021
2011—2014
HEAD OF PRODUCT DESIGN ✦ Groweo
SENIOR PRODUCT DESIGNER ✦ Wolt, DoorDash
EXPERIENCE DESIGN LEAD ✦ Motley
UX/UI DESIGNER ✦ Nokia, Fjord
B2C ✦ MARKETPLACE ✦ LOGISTICS
LEADERSHIP ✦ B2B2C ✦ MARTECH
Leading a product team and shaping the Design function in SaaS startup
B2C ✦ B2C ✦ APPS ✦ WEB
Service Innovation and Growth for Ecommerce, Retail, Energy, and other industries
B2B2C ✦ SAAS ✦ TOOLING ✦ LOGISTICS
People know me for Recommendations that shift priorities Relentless push for quality Effective grip getting things done Designs pivotal to product strategy
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A standout moment for me was in prioritisations: Livia highlighted onboarding notifications were more critical (for discoverability) versus more payment methods, since the product wasn’t yet gaining visibility with users. Her perspective shifted our priorities, and led to better product adoption.
Fazle Rabby
Engineering Lead
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Livia's consumer-facing designs were pivotal to Wolt's vision of becoming an "everything app". Her work played a critical role leveraging our logistics platform to expand our offering, contributing directly to our product expansion strategy.
Yatir Kaaren
Design Director, Consumer
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We worked on a project and I could see her huge ownership to drive things forwards with a proactive grip, communicate with and involve relevant stakeholders, take feedback and input from others objectively.
Antti Sinisalo
Staff Product Designer
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Livia has contributed greatly to the constant evolution of our products. Especially one consumer product and one internal tool have provided tremendous business impact.
Lauri Mikkola
Strategy & Business ops
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She pushes the team to do less but better. Livia always strives to understand the use cases and users deeply, and always calls into question what is the correct scope.
Kristian Sjölund
Head of Engineering
How I help you
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Building product is messy. The path isn't obvious, many unknowns. You’re getting stuck trying to go through Product Discovery, MVP validation, or figuring out GTM.
I create focus on what matters, and momentum with direction (decisions, priorities, strategy, prototypes...) -
Growth increases complexity. Competing priorities, disconnected features, broken experiences. You’re trying to fix the present and build the future at the same time.
I ship quick wins in UX coherence and operational efficiency.
I give life to big bets: new customer value and revenue growth. -
More experiments, more options. You’re trying to understand where is true value and where is just noise.
I evolve AI-generated products with thoughtfulness, systems thinking, user-centered frameworks, and everything I learned building products with world-class teams. -
More people, bigger roadmap, more silos. You’re trying harder to stay aligned and deliver the big picture.
As a player-coach leader I make sure product & design priorities align with business goals, I support with hands-on direction, and I facilitate collaboration and decision-making across functions.
More about me
I grew up in Brazil loving 2 things: drawing & computers. I started my career in Finland working in service design and digitalisation, then growing ecommerce, building products 0-to-1 and scaling them around the world. I have degrees in Design (BA) and Business Innovation (MBA).
15+ years in, I’ve led products, design practices, and led people as a Head of Design. I’ve been lucky to experience every stage of tech companies: startup mess, high-growth madness, corporate mazes. My consultant years gave me versatility to solve for any industry, my in-house years taught me flexibility to adjust, align, and gain trust to create real business results.
I learned to love leading through ambiguity in fast-changing environments. In my experience, building product is never-ending compromise work, and beautiful execution is worthless if an idea is mediocre/solves no real problems. My mission is to protect focus on right problems & solutions that are profitable for the business, helpful and delightful for customers.
