I’m Livia, a design partner from strategy to delivery.

Experienced product leader specialised in designing consumer experiences and business platforms from 0-to-1 and for growth at scale.
_25e26875568285.5c57fede74c64.gif

For 15 years, I’ve had the privilege of working with top talent and a broad range of teams, from global tech companies to award-winning agencies, and startups.

I’ve solved a wide spectrum of problems. From designing websites, customer portals, e-commerce, marketplaces, apps, B2C and B2B SaaS; to designing the structures for teams to hit the sweet spot where business & customer value meet.

As a leader, I help teams get unblocked by removing ambiguity and jumping with hands on execution at any level (system, experience, interface). I am good at shaping ideas into concepts and I drive quality execution with a proactive grip.

I know what good looks like. In my experience, success follows clarity and focus. I believe in looking for real pains, behaviours, aspirations & finding opportunities to delight. That’s the approach I’ve used to win customers’ trust, wallets, smiles.

4 Reasons Why
Work with me

You’re building from scratch

I shape ideas into successful products within ambiguity, complexity, chaos. I design for alignment, clarity, quality, helping teams make progress toward shared goals, from discovery to GTM.

You’re scaling the business

I.balance design to improve what already exists & create new product offering that unlocks growth by zooming in/out for quick wins and long-term value for the business and the customer.

You’re moving fast with AI

I connect AI opportunities to real user problems, ensure vibe-coded prototypes are useful with clear goals, hypothesis, idea validation, and always tied to business outcomes rather than just cool stuff.

You’re looking for partnership

I help shape both what to build and how to build it
by establishing shared direction, hiring approaches, and collaboration practices. Beyond designing, I contribute wherever it helps the team succeed.

How I operate

My Approach

I lead through hands-on facilitation and coaching. My goal is to increase clarity, create focus, and help teams make better design decisions and products.

✦ Increase clarity and focus, always
✦ Involve people earlier than later
✦ Be real, kind, try to have fun

My Perspective on AI

AI accelerates execution but product success still depends on understanding people and their needs, behaviours, aspirations. I believe AI-driven execution based on hypotheses, customer conversations, and clear goals matter more than ever.

What Motivates me

I thrive in environments where people have ambition to build something meaningful, a safe space test & learn, and genuinely care about quality. High ownership, trust, autonomy, co-creation are fundamental in how I drive initiatives..

Reviews

  • A standout moment for me was in prioritization sessions: Livia highlighted onboarding notifications were more critical (for discoverability) versus more payment methods, since the product wasn’t yet gaining visibility with users. Her perspective shifted our priorities, and led to better product adoption.

    Fazle Rabby
    Engineering Manager

  • Livia's consumer-facing designs were pivotal to Wolt's vision of becoming an "everything app". Her work played a critical role leveraging our logistics platform to expand our offering, contributing directly to our product expansion strategy.

    Yatir Kaaren
    Director of Product Design

  • We worked on a project and I could see her huge ownership to drive things forwards with a proactive grip, communicate with and involve relevant stakeholders, take feedback and input from others objectively.

    Antti Sinisalo
    Staff Product Designer

  • Livia has contributed greatly to the constant evolution of our products. Especially one consumer feature and one internal tool have provided tremendous business impact.

    Lauri Mikkola
    Strategy & Business ops

  • She pushes the team to do less but better. Livia always strives to understand the use cases and users deeply, and always calls into question what is the correct scope.

    Kristian Sjölund
    Head of Engineering